A liquid crystal display device includes liquid crystal pixels, signal line groups each including a predetermined number of signal lines, and a drive circuit which selects the pixels on a row-by-row basis and drives the pixels of the selected row via the signal lines. The drive circuit includes a signal line driver which outputs a predetermined number of pixel voltages for each group driving period while the pixels of each row are being selected, a multiplexer which distributes to each signal line group the pixel voltages output from the signal line driver, and a controller which controls the multiplexer to electrically connect all of the signal line groups to the signal line driver and electrically disconnect the signal line groups one by one from the signal line driver for each group driving period, in a selection period of the pixels of an initial row that requires polarity inversion.