A system for loading, unloading and carrying a boat, upright with motor, on a vehicle includes a raised carrying rack positioned at an incline above the vehicle and a loading arm extending rearwardly from the back of the vehicle and supported in cantilever fashion by cables. A winch, cable and pulley system pulls the boat out of the water, onto the loading arm, up onto rollers at the rear of the carrying rack, and to the forward end of the carrying rack where it is secured. The loading arm may be folded upright after the boat is loaded on the carrying rack.