Method and apparatus that provide for broadcast multicast services in an ultra mobile broadband network are disclosed. A broadcast transmission structure provides for efficient indexing of subbands reserved for BCMCS. Transmissions on the logical channels are segmented into error control blocks beginning with zero or one MAC packet received by a MAC layer. A transmitting entity appends parameters relating to content change within a next ultraframe at end of every broadcast packet that is not a stuffing packet. A mapping message of multiple Physical Layer groups addresses a single logical channel when SFN (Single Frequency Network) coverage of an associated subband group is different from SFN coverage of the logical channel.