发明申请
- 专利标题： Measuring a location based advertising campaign
- 专利标题（中）： 测量基于位置的广告活动
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申请号： US12077054申请日： 2008-03-14
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公开(公告)号： US20080270238A1公开(公告)日： 2008-10-30
- 发明人: Monte Zweben , Scott Hines , Eugene Davis
- 申请人： Monte Zweben , Scott Hines , Eugene Davis
- 专利权人： Seesaw Networks, Inc.
- 当前专利权人： Seesaw Networks, Inc.
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
A method of measuring a location based advertising campaign is disclosed. The location based advertising campaign is determined to have a direct response component. A response address associated with the direct response component is received. The location based advertising campaign with the direct response component is distributed to a location based advertising network. The location based advertising campaign is measured based on the response address's action statistics.
信息查询
