Embodiments include a system, a device, an apparatus, a method, and a computer program product. An embodiment provides an influence evaluation method. The method includes receiving data indicative of a person accessing at least one of a first network-available electronic content having a first-electronic-content portion or a second network-available electronic content having a second-electronic-content portion. The method also includes receiving data indicative of an involvement between the person and a third party. The method further includes facilitating delivery of a benefit to an owner of the first-electronic content or an owner of the second electronic content in response to an assessed influence by the first-electronic-content portion and/or the second-electronic-content portion on the involvement between the person and the third-party.