发明申请
- 专利标题： Metric Conversion for Online Advertising
- 专利标题（中）： 在线广告的公制转换
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申请号： US12025642申请日： 2008-02-04
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公开(公告)号： US20080275757A1公开(公告)日： 2008-11-06
- 发明人: Abhinay Sharma , Kai Chen , Rob Kniaz , Joerg Heilig
- 申请人： Abhinay Sharma , Kai Chen , Rob Kniaz , Joerg Heilig
- 申请人地址： US CA Mountain View
- 专利权人： GOOGLE INC.
- 当前专利权人： GOOGLE INC.
- 当前专利权人地址： US CA Mountain View
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
Methods, systems and computer program products for estimating a CPC bid (eCPC) as a function of a target CPA bid based on predictive data (e.g., predicted conversion rate) have been described. The eCPC parameter can be used to develop a model that could be used to charge advertisers on a CPA basis while crediting publishers on a CPC basis.
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