An electrophoretic display (“EPD”) includes a display panel displaying an image and a gray-scale generator generating a gray-scale and providing a gray-scale voltage to the display panel. The gray-scale generator generates a gray-scale value of a white color using gray-scale values of red, green and blue colors and a brightness ratio between the red, green and blue colors. When a pure color is displayed, the EPD prevents the gray-scale of the white color from being fixed to 0. Thus, the EPD may enhance a chroma of the pure color and color brightness, thereby improving a display quality thereof.