An image display device having an optical modulation element, which modulates light emitted from a light source according to display information, and displaying a display image based on the display information includes: a unit adjusting the amount of illumination light with respect to light emitted from the light source on the basis of brightness information on the brightness of the display image based on the display information; a color conversion processing unit that performs a color conversion process according to the brightness information with respect to the display information so that the display image can be color-reproduced within a predetermined color space; and a display and driving unit that drives the optical modulation element on the basis of the display information having been subjected to the color conversion process so as to display the display image.