A technique for supporting delivery of a data object used to alert a called party to a call from a calling party is described. The technique comprises receiving a call setup request from a calling communication device associated with the calling party. Next, a call setup is initiated with one or more called communication devices associated with the called party. In response to the call setup, a request for the data object for each of the one or more called communication devices is received. Finally, the data object is transferred to each of one or more called communication devices, wherein the data object is used by the one or more called communication devices to alert the called party to the call from the calling party.