An apparatus and method for continuously providing a selected service being watched when a user moves out of a cell or network in a Digital Video Broadcasting-Handheld (DVB-H) Convergence of Broadcasting and Mobile Service (CBMS) system. Information required for a handover is provided to a terminal using an interactive channel. The handover for the terminal can be performed using a conventional scheme and an enhanced scheme even when the user moves to a new cell while watching the selected service. As the enhanced handover scheme is provided, the user can receive a seamless service. In a mobile environment, a handover scenario for the terminal can be efficiently provided.