发明申请
US20080319829A1 BIAS REDUCTION USING DATA FUSION OF HOUSEHOLD PANEL DATA AND TRANSACTION DATA
审中-公开
使用家庭面板数据和交易数据的数据融合来减少偏差
- 专利标题： BIAS REDUCTION USING DATA FUSION OF HOUSEHOLD PANEL DATA AND TRANSACTION DATA
- 专利标题（中）： 使用家庭面板数据和交易数据的数据融合来减少偏差
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申请号： US12021227申请日： 2008-01-28
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公开(公告)号： US20080319829A1公开(公告)日： 2008-12-25
- 发明人: Herbert Dennis Hunt , John Randall West , Marshall Ashby Gibbs, Jr. , Bradley Michael Griglione , Gregory David Neil Hudson , Andrea Basilico , Arvid C. Johnson , Cheryl G. Bergeon , Craig Joseph Chapa , Alberto Agostinelli , Jay Alan Yusko , Trevor Mason
- 申请人： Herbert Dennis Hunt , John Randall West , Marshall Ashby Gibbs, Jr. , Bradley Michael Griglione , Gregory David Neil Hudson , Andrea Basilico , Arvid C. Johnson , Cheryl G. Bergeon , Craig Joseph Chapa , Alberto Agostinelli , Jay Alan Yusko , Trevor Mason
- 主分类号： G06Q10/00
- IPC分类号： G06Q10/00
摘要：
In embodiments of the present invention, a method is described for reducing bias by data fusion of a household panel data and a loyalty card data. In embodiments, a method is provided for receiving a consumer panel dataset in a data fusion facility, receiving a consumer point-of-sale dataset in a data fusion facility, receiving a dimension dataset in a data fusion facility, fusing the datasets received in the data fusion facility into a new panel dataset based at least in part on an encryption key, estimating a consumer behavior using a first model based on the consumer panel dataset, estimating a consumer behavior using a second model based only on those consumers present in both the consumer panel dataset and the consumer point-of-sale dataset, and refining the first model based at least on the results of the second model.
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