A multicast content provider operates on a multicast server in conjunction with a multicast transmission protocol that is independent of the content data transmitted and allows extensibility in the content provider to distribute any type of content. The content provider module is designed to find, read, write, and transform particular types of data into a form acceptable for transmission by the transmission protocol on the multicast server. The transmission protocol is agnostic to the type, size, format, or location of the data file. The content provider module manages these issues so that the transmission protocol does not have to. This relationship between the content provider module and the transmission protocol establishes a “generic” multicast solution, capable of complete flexibility with regard to content delivery.