A method of delivering video content is disclosed that includes receiving a request at a video content gifting server from a first set-top box device. The request indicates a selection to purchase video content for a second subscriber associated with a second set-top box device. The method also includes sending notification information to the second set-top box device. The notification information indicates that the video content has been purchased for the second subscriber. Further, the method includes receiving viewing preferences data at the video content gifting server from the second set-top box device. The viewing preferences data indicates a particular time that the second subscriber is to receive the video content. Additionally, the method includes sending video content download data to a particular network entity. The video content download data includes instructions to send the video content to the second set-top box device at the particular time.