A method for controlling display of a web page on the client, the contents in said web page being assigned different priorities, includes sending an access request for the web page from the client to the server; in response to said access request, the server sending controllers for implementing prioritization of said contents in the web page to the client, and the controllers retrieving the web page contents the server according to the priority order thereof for display. With the system and method, it is possible to prioritize different contents in a web page and to ensure contents with higher priority are downloaded and displayed earlier than those with lower priority, and thereby avoiding the disadvantage of multi-thread parallel download in the prior art.