A system and method of delivering video content is disclosed. In a particular embodiment, the method includes receiving channel selection data from a set-top box device via an Internet Protocol Television (IPTV) access network. The channel selection data indicates a selection of an IPTV channel. The method also includes sending a rapid channel change (RCC) request to a distribution switch/router system via a subscriber virtual local area network (VLAN) associated with the set-top box device after receiving the channel selection data. The RCC request indicates the selected IPTV channel.