Provided are an apparatus, a method and a system for providing content in a media server, and, more particularly, an apparatus, a method and a system for providing content in a media server, in which content in the media server can be expressed as RSS data which can allow users to access the content through an RSS reader. The apparatus includes an RSS-converting unit which converts content information collected through a browse action or a search action into RSS data, and a web service unit which provides RSS data generated by the RSS-converting unit to external devices.