发明申请
- 专利标题: CURSOR PATH VECTOR ANALYSIS FOR DETECTING CLICK FRAUD
- 专利标题(中): 用于检测点击率的游标路径分析
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申请号: US11778140申请日: 2007-07-16
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公开(公告)号: US20090024971A1公开(公告)日: 2009-01-22
- 发明人: Barry E. Willner , Edith H. Stern , Patrick J. O'Sullivan , Robert C. Weir , Sean Callanan
- 申请人: Barry E. Willner , Edith H. Stern , Patrick J. O'Sullivan , Robert C. Weir , Sean Callanan
- 主分类号: G06F17/50
- IPC分类号: G06F17/50
摘要:
A system and method for detecting click fraud where data is received corresponding to a tracking of movement of a cursor on a web page. The movement of the cursor is associated with at least one vector. The at least one vector represents at least a portion of the cursor movement. A confidence level useable in the determination of click fraud is determined. The confidence level is responsive to analysis of the at least one vector representing at least a portion of the cursor movement.
公开/授权文献
- US08938395B2 Cursor path vector analysis for detecting click fraud 公开/授权日:2015-01-20
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