发明申请
US20090031359A1 METHOD AND SYSTEM FOR GENERATING ROW ADVERTISING IN A PROGRAM GUIDE
有权
用于在程序指南中生成广告的方法和系统
- 专利标题： METHOD AND SYSTEM FOR GENERATING ROW ADVERTISING IN A PROGRAM GUIDE
- 专利标题（中）： 用于在程序指南中生成广告的方法和系统
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申请号： US11828503申请日： 2007-07-26
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公开(公告)号： US20090031359A1公开(公告)日： 2009-01-29
- 发明人: Deanna R. Kidd , Jeffrey L. Sharkey , Ranny Q. Sue
- 申请人： Deanna R. Kidd , Jeffrey L. Sharkey , Ranny Q. Sue
- 申请人地址： US CA El Segundo
- 专利权人： The DIRECTV Group, Inc.
- 当前专利权人： The DIRECTV Group, Inc.
- 当前专利权人地址： US CA El Segundo
- 主分类号： H04N5/445
- IPC分类号： H04N5/445
摘要：
A system includes a content processing system receiving row ad metadata for a row ad, communicating the row ad to a user device and communicating program guide information to a user device. The program guide information defines a plurality of rows. The user device populates a row from the plurality of rows in response to the metadata and displays the row ad and the program guide on a display associated with the user device.
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