An object-oriented photographing control method, medium, and apparatus. The object-oriented photographing control method includes detecting an interesting object registered in advance from an input image, estimating photographic information on the detected interesting object, and generating control information for capturing the input image by using the estimated photographing information, and capturing the input image according to the control information. Accordingly, states of a position and illuminance of the object are perceived in real-time, a high-quality image can be captured, and the user does not need to control the focus and the exposure of the input image.