Methods and apparatuses to connect people for real time communications via optional advertisements presented via directory assistance. One embodiment includes: receiving a directory assistance request from a user over a telephonic connection with the user; providing directory assistance information responsive to the directory assistance request; presenting an option related to an advertisement to the user; if the user declines the option, charging the user a fee for providing the directory assistance information; and if the user accepts the option, reducing the fee for providing the directory assistance information.