发明申请
US20090048960A1 BIPARTITE MATCHING MARKET FOR UTILIZATION WITH ADVERTISEMENT PLACEMENT EXCHANGE SYSTEM 审中-公开
与广告位置交换系统一起使用的双边匹配市场

BIPARTITE MATCHING MARKET FOR UTILIZATION WITH ADVERTISEMENT PLACEMENT EXCHANGE SYSTEM
摘要:
Exemplary embodiments of the present invention relate to a bipartite matching exchange methodology. The method comprising receiving at least one buy bid from at least one buying party, receiving at least one sell bid from at least one selling party, and matching the at least one sell bid with the at least one buy bid thereby yielding at least one matched buy bid and at least one matched sell bid wherein the resulting allocation of the at least one matched buy bid and the at least one matched sell bid maximize a surplus of an exchange.
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