A system and method for reducing the repetitive reception of a media item recommendation in a media item recommendation system are disclosed. A media item recommendation is received from a recommender. The media item recommendation is designated to be sent to an intended recipient. Before the media item recommendation is sent to the intended recipient, a record of activity of the media item is reviewed and a determination is made as to whether to send the media item recommendation to the intended recipient based on the record of activity. In this manner, it can be determined if the media item recommendation is unduly repetitive and, if so, not sent to the intended recipient. This reduces the continuous feed-back loop of the same media item recommendation.