The image projection apparatus includes a light source lamp including a discharge light emitting tube and a reflector, the discharge light emitting tube including a light emitting portion disposed inside of the reflector and an electrode portion disposed outside of the reflector, a cooling fan, and a duct configured to guide a cooling air flowed by operation of the cooling fan toward the light source lamp. The duct includes a first air guiding portion and a second air guiding portion that cause parts of the cooling air to respectively proceed toward a first area and a second area opposite to each other on an outer circumferential surface of the light emitting portion, and a third air guiding portion that causes another part of the cooling air to proceed toward the electrode portion.