Various technologies and techniques are disclosed for managing web service developer keys. A generic key identifier can be generated based on an original web service key. The generic key identifier is used within source code of an application being developed. Upon receiving a request to run the application, the generic key identifier is transformed back into the original web service key prior to calling an associated web service. Multiple users can securely share the same application that uses the web service. When one user who does not have his own original web service key accesses the application, that user can be prompted to obtain and enter the original web service key once the key has been obtained from a provider of the web service.