A media database stores a number of media content items associated with a real-life field of competitive activity. A user database stores information about a plurality of entities involved in the real-life field of competitive activity, including indications of a number of the plurality of entities that are entities of interest. An event database stores event information identifying an event related to the real-life field of competitive activity, identifying at least one portion of one of said number of media content items as associated with the event, and identifying at least one of the plurality of entities associated with the event. A manager communicatively coupled to the media database, user database and event database, determines whether the event has occurred based on the event information, determines whether the event is associated with any of the number of entities of interest, and generates a highlight message. The highlight message includes an indication of highlight media, where the highlight media is based on the identified at least one portion of said one of the number of media content items associated with the event.