Methods and apparatuses to present information to sellers/advertisers/advisors for connections to customers for real time communications. One embodiment includes: responsive to a request from a customer, determining a telephonic reference of the customer; presenting to at least one entity an option to be connected to the customer; responsive to a first entity selecting the option, initiating a telephonic connection to the customer using the determined telephonic reference of the customer to provide a telephonic connection between the customer and the first entity; and charging the first entity a fee for a lead to the customer in response to establishing the telephonic connection between the customer and the first entity.