A method of controlling a load at a wireless communication base station includes determining an indication of a maximum path loss between the base station and any high speed data users currently in a cell served by the base station. A target loading limit for the cell is set based upon the determined indication of the maximum path loss. In disclosed examples, the indication of the maximum path loss corresponds to a distance between a high speed user and a base station. Another factor considered in disclosed examples includes the data rate of such a high speed user.