An image forming apparatus performs dither processing on image data to form an image subjected to pseudo-halftone processing. The image forming apparatus includes a dither processing unit that performs dither processing on image data, and a dither pattern generation unit that generates a dither matrix for use in the dither processing, in accordance with an output gradation level. The dither matrix has a size of M×N pixels, and has a plurality of halftone dots arranged in a predetermined pattern in accordance with the output gradation level in order to represent a gradation of each color. The plurality of halftone dots are arranged in the dither matrix such that the halftone dots corresponding to at least two colors are substantially identical in color area ratio to each other in the dither matrix irrespective of a relative position with respective to the colors.