The invention relates to a hand-held device 100 for unwinding an adhesive tape 41 which is located in the form of an Archimedean spiral on a roll 4 and has a double-sidedly adhesively furnished carrier, at least one of the two adhesive sides of the carrier being lined with a release material 42, consisting of a handle 1 which is disposed on a retaining plate 2, a holder 21, mounted rotatably on the retaining plate 2, for the roll 4 of the adhesive tape 41, a take-off apparatus 22, connected to the retaining plate 2, and more particularly in the form of a roller, via which the adhesive tape 41 is guided such that the release material 42 is in direct contact with the take-off apparatus 22, and the adhesive tape 41 is taken off from the roll 4 during the dispensing operation, a take-off apparatus 23, connected to the retaining plate 2, and more particularly in the form of a roller, via which the adhesive tape 41 is guided such that the release material 42 is in direct contact with the take-off apparatus 23, and the release material 42 is taken off from the adhesive tape 42 during the dispensing operation, a contact roll 24, mounted rotatably on the retaining plate 2, which during the dispensing operation brings the adhesive tape 41 into contact with the substrate, and a release material accommodation roll 25, mounted rotatably on the retaining plate 2, which accommodates the release material 42 after it has been taken off from the adhesive tape 41, and which is non-positively connected to the holder 21, so that movement of the holder 21 sets the release material accommodation roll 25 in rotation.