A user interface to establish dynamic prioritization of business process instances enables a user to select a business process for association with dynamic prioritization, define at least two different priority levels that correspond to the business process and to define a priority relevant context associated with the business process, where the priority relevant context is evaluated to select an execution priority level from at least two different priority levels for association with a specific instance of the business process. The user interface further enables a user to define at least one directive that is evaluated in consideration of the priority relevant context in order to select the execution priority level and is coupled to data storage to store the priority levels and the priority relevant context.