Instantiated business processes are dynamically prioritized to an execution priority level based upon a priority relevant context associated with the business process. The business process instance is further executed based upon the execution priority level. The execution priority level for the business process instance may be determined using at least one of a table lookup, a rule or an algorithm to determine the execution priority level. Moreover, the execution priority level may be set based upon available priority levels in a priority band. Still further, detected changes in the priority relevant context may trigger changing the execution priority level based upon the change in the priority relevant context. Resources allocated to implement the business process instance may also be dynamically adjusted based upon changes to the execution priority level of an associated business process instance.