A method for producing and presenting a virtual immersive multimedia presentation in a virtual world environment. The method includes obtaining access to a plurality of digital multimedia, obtaining access to a virtual world environment capable of displaying digital multimedia. Based on a designated criteria automatically selecting one or more of the following: a subset of the digital multimedia from the plurality of digital multimedia, an immersive virtual environment from the plurality of prefabricated environments, and an avatar configuration from the plurality of avatar configurations for creating the digital multimedia presentation for display in the virtual world environment.