发明申请
- 专利标题： Providing personalized advertising
- 专利标题（中）： 提供个性化广告
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申请号： US12011031申请日： 2008-01-22
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公开(公告)号： US20090112697A1公开(公告)日： 2009-04-30
- 发明人: Edward K.Y. Jung , Royce A. Levien , Robert W. Lord , Mark A. Malamud , John D. Rinaldo, JR.
- 申请人： Edward K.Y. Jung , Royce A. Levien , Robert W. Lord , Mark A. Malamud , John D. Rinaldo, JR.
- 专利权人： Searete LLC, a limited liability corporation of the State of Delaware
- 当前专利权人： Searete LLC, a limited liability corporation of the State of Delaware
- 主分类号： G06Q10/00
- IPC分类号： G06Q10/00
摘要：
Provided embodiments include a device, apparatus, electronic system, computer program product, and method. A provided method includes generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement. The method also includes sending the marketing impact information to an advertising-selector server. The method further includes receiving an indication of a target-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information. The method also includes facilitating an electronic display of the targeted advertisement.
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