To improve the consumer experience with electronic devices, a system and method is provided for customizing media content, and particularly video content, by creating highlight portions of the video content. In exemplary embodiments, the video files are “marked” or “flagged” about the portions of the video content to segment the highlight portions within the media file. The marks or flags may be inputted and incorporated as part of the metadata associated with the video file. A user's electronic device may then extract the marks or flags from the metadata, which causes a media player on the portable electronic device to play only the marked highlight portions. In addition, a user may share the highlights with others by transmitting the marked video files to others' electronic devices. Alternatively, the highlight creator may transmit only the metadata to another's electronic device, and the metadata marks may be extracted and applied to a video file stored on the other's device or streamed thereto.