A spark plug including: a ground electrode including a thick portion provided on a base end side, a thin portion provided on a distal end side, and a stepped portion provided on an inner peripheral surface between the thick portion and the thin portion; a noble metal tip partially embedded in an inner peripheral surface of the thin portion; and a bulge portion provided on the inner peripheral surface of the thin portion between the stepped portion and the noble metal tip. When viewed from a side surface of the ground electrode, a relationship [a protruding height of the noble metal tip from the inner peripheral surface of the thin portion]≧[a protruding height of the bulge portion from the inner peripheral surface of the thin portion].