A spark plug including: a center electrode; a substantially cylindrical insulator; a cylindrical metal shell; a ground electrode having a base end joined to a leading end portion of the metal shell and a distal end bent toward the axis line. The ground electrode includes: a thick portion provided on a base end side, a thin portion provided on a distal end side, and a stepped portion provided on an inner peripheral surface between the thick portion and the thin portion. A noble metal tip is joined to and partially embedded in the inner peripheral surface of the thin portion and disposed to form a gap between the noble metal tip and the leading end portion of the center electrode.