The disclosed is a conductive coating material which includes an organic binder component and carbon fibrous structures, wherein the carbon fibrous structure comprises a three dimensional network of carbon fibers each having an outside diameter of 15-100 nm, wherein the carbon fibrous structure further comprises a granular part with which the carbon fibers are tied together in the state that the concerned carbon fibers are externally elongated therefrom, and wherein the granular part is produced in a growth process of the carbon fibers; and wherein the carbon fibrous structures are contained at a rate of 0.01-50% by weight based on the total weight of the coating material. The conductive coating material gives a coated film which shows a high electrical conductivity and a good film strength, and also coordinates its color as an intended one easily.