An interactive concept learning image search technique that allows end-users to quickly create their own rules for re-ranking images based on the image characteristics of the images. The image characteristics can include visual characteristics as well as semantic features or characteristics, or may include a combination of both. End-users can then rank or re-rank any current or future image search results according to their rule or rules. End-users provide examples of images each rule should match and examples of images the rule should reject. The technique learns the common image characteristics of the examples, and any current or future image search results can then be ranked or re-ranked according to the learned rules.