A laminated molded body is produced by coextrusion of plural types of resin materials and includes a main body (1) and, superimposed on its surface, a decorative layer (2) and a surface layer (3). The decorative layer (2) includes, in lamination with each other, a colored film (2a) of a colored resin material and a brightening film (2b) of a resin material capable of brightening the colored film (2a). Among these films, the colored film (2a) has a thickness that changes in a stepless or stepwise manner, and such a transparency that the bright film (2b) disposed inside can be observed therethrough, allowing the colored film (2a) to be observed in a bright state on the surface of the main body (1).