Methods and apparatus for automatically and dynamically constructing a web page having one or more images as the web page's major component are provided. The image(s) are analyzed based on a first set of rules to determine at least one relevant attribute, such as a relevant color. At least one aesthetic design element for the web page is automatically selected with reference to the at least one relevant attribute based on a second set of rules. The web page is automatically and dynamically constructed by incorporating the at least one aesthetic design element based on the second set of rules. The first set of rules includes at least one rule that governs the analysis of the image(s) and the determination of the relevant attribute(s). The second set of rules includes at least one rule that governs the selection and the incorporation of the aesthetic design element(s) for the web page.