An expandable bladder for shaping a pneumatic tire is provided. The bladder in an unmounted, relaxed state has a shaped body having a pair of opposed annular beads, said body further comprising a central portion, sidewall portions, and shoulder portions interposed between the central portion and the sidewall portions, wherein the body is defined by an outer contour surface and an inner contour surface, wherein the central portion has gauge which increases to a maximum value axially inward of the shoulder portion, and wherein the bladder gauge in the shoulder is less than the maximum value, and wherein the bladder gauge increases from the shoulder to the bead.