In electronic commerce, a user profile may be used to determine one or more product recommendations. The user profile may be selectable so that a first user may receive product or service recommendations for a second user associated with the user profile. Additionally or alternatively, price quotes may be solicited from a plurality of providers in an attempt to obtain the best price for a consumer. Profiles may be generated in a variety of ways including tracking user actions. Interests may be inferred from such user actions and may further be weighted based on various methodologies.