One provides (101) a media source bundle (200) as pertains to a given subject matter of interest to at least one end user. This media source bundle can comprise, for example and at least in part, content source locations for each of a plurality of independent content sources that each offer content regarding the given subject matter and wherein at least some of these independent content sources are associated with mutually non-compatible electronic content-delivery modalities. (In such an application, the media source bundle will be understood to not comprise the content itself.) These teachings will then provide for transmitting (102) a message that comprises, at least in part, this media source bundle to one or more corresponding end user recipient platforms (303).