Reusing data in user run book automation. An application engages a teaching mode in a web-based graphical user interface (GUI), wherein a collection of selectable portions of the web-based GUI is accentuated. The application records a sequence of selections made among the collection of selectable portions of the web-based GUI as well as data entered within the GUI, where the sequence of selections represent a repeatable user-defined procedure for interacting with the web-based GUI. The application exports and imports data from the sequence of selections made among the collection of selectable portions of the web-based GUI to facilitate replay of the sequence of selections without requiring repeated entry of said data by a user. The application replays the sequence of selections with the web-based GUI.