A system and method are used to identify a targeted consumer. The system includes a partial social security number (SSN) system that identifies a partial SSN issued during a preselected time period and a marketing database system. The marketing database system receives a comparison result from a SSN matching system that identifies at least one individual in a consumer database having a partial SSN that matches the partial SSN identified by the partial SSN system. The marketing database system places identifying information of the at least one individual in a marketing database. In one method, an individual is identified as a targeted consumer based on the individual's age being within a preselected age range and the individual's social security number being issued within a predetermined social security number SSN issue date range. Identifying information of the targeted consumer is stored in a contact database, which a business may use to directly market its goods or services.