An apparatus and method for serving multimedia contents and a system for providing a multimedia content service using the same, the apparatus including: a display unit to display multimedia contents and supplementary information; and a controller to control the display unit to display the supplementary information appended to a section of the multimedia contents when the section is reproduced, to retrieve a section including selected supplementary information from the multimedia contents stored in the memory when the supplementary information is selected using the input unit, to display section information of the retrieved section, and to reproduce the section corresponding to selected section information when the section information is selected using the input unit. Thus, it is possible to easily perform movement to a scene in which the user is interested and provide manipulation convenience and usability to the user.