A ground conductivity meter that includes a transmitter coil and a receiver coil that are horizontally spaced apart from each other, and a conductivity meter controller connected to the transmitter and receiver coils and including an electronic storage element and at least one processor, the conductivity meter controller being operative to: determine a first conductivity reading in dependence on signals from the receiver coil when the transmitter coil and receiver coil are positioned a predetermined distance above a ground surface in one of a vertical dipole orientation or a horizontal dipole orientation; determine a second conductivity reading in dependence on signals from the receiver coil when the transmitter coil and receiver coil are positioned the predetermined distance above the ground surface in the other of the vertical dipole orientation or horizontal dipole orientation; calculate a correction factor in dependence on the first and second conductivity readings and store the correction factor in the storage element; and determine a plurality of further conductivity readings in dependence on signals from the receiver coil during a site survey, and apply the stored correction factor to the further conductivity readings to produce corrected conductivity readings for the site survey.