A display apparatus (for example, digital camera) includes a display section (for example, LCD monitor) that selectively displays one of a plurality of display patterns, and has a plurality of operation modes, an operation section (for example, operation button) that receives a short-time operation which is operated by a user for a shorter period than a specified time and a long-time operation which is operated by a user for a longer period than the specified time, and a controller that controls the display section so that the display pattern of the display section is changed over every time the operation section receives the short-time operation while the operation mode of the display section is changed over every time the operation section receives the long-time operation.