The present invention includes a colored appliance, which could be in the form of a standard color wheel in the form of a collapsible keychain or mailer. which is placed on or next to the colored item being photographed and used in a system to standardize the colors seen by a viewer. The consumer is sent a brochure with a color wheel or told to look at a standard overnight envelope like that of Fedex™ or USPS™. When looking at the digital photograph on the business's web site, the consumer would be able to instantly make adjustments to the colors on his computer monitor to see colors accurately by comparing the color wheel on the monitor to the overnight envelope's printed color or to a preferred standard color wheel.