Providing a consumer directed payment card (“CDPC”). Parameters for the CDPC are established in advance of the processing of a transaction to define how transactions are to be processed. The parameters are based on attributes of the transaction, such as transaction value, fund availability, credit availability, merchant type, merchant location, and date. The transaction processes include debit, credit, stored value, installment loan, and other deferred-payment transaction types. Parameters are stored and accessed during a transaction. The appropriate transaction process is determined based on the parameters, and the transaction is processed. A processing platform can be logically connected to a network, banking entity, credit line entity, and a network. The processing platform includes a decision engine, which is logically connected to a decision engine database. The decision engine compares the transaction data to the parameters, and communicates the appropriate transaction process to the processing platform for processing.